KYC Strategies
“Know Your Customer, Generate More Revenue!”
KYC STRATEGIES
KYC OS / Client portal
B2B GTM intelligence from cold callsNot just how.Why.
KYC stands for Know Your Customer. We call your B2B market, write down what buyers say, count it, and tell you where to aim before you spend more.
- Read from
- Live B2B cold calls
- Covers
- Titles, segments, accounts, competitors
- Hands you
- Accounts and people to call next
- Available
- On every plan
Dials and connects do not tell you anything.
Activity metrics describe effort. They cannot tell you what to change on Monday.
A number is not a reason.
Set rate fell four points. That is the whole report. Now what do you change, and how will you know it worked?
Nobody reads the calls.
A campaign produces hundreds of conversations. No manager listens to hundreds of calls, so the answer sits there unused.
Effort is not a verdict.
More dials will not fix a market that does not want the product. The report tells you which problem you have.
What one conversation tells you.
A live call surfaces what no database holds. Every call is read against the same fixed categories, so the counts mean something.
The pain, in their words.
What hurts, how much, and whether they would pay to fix it.
The priority.
Whether it is this quarter’s problem or a someday problem.
The vendor they use now.
Who they would have to leave, and why they might.
Who owns the decision.
The person and the department the market itself points to.
What a yes would take.
The timing, the trigger and the people who need to agree.
Why they said no.
The objection, ranked against every other call in the campaign.
A model can summarize your calls. It cannot count them.
Fixed categories are what make calls countable, and comparable from one campaign to the next.
That is what a call says about your market. How the call itself was handled, and how we coach the next one, is our cold call conversational intelligence.
Every campaign ends with a verdict.
Scale it, refine it or rebuild it. The report says which, and what to change first.
Scale it.
The segment converts, the angle is proven and the titles are reachable. Hours move here.
Refine it.
The market is right but something upstream is wrong, usually the list, the title or the opening. Fix it and run again.
Rebuild it.
The buyers are not reachable by phone, the timing is wrong, or the fit is not there. No talk track has moved it.
We will tell you when a market is not worth the calling hours.
Those hours move to a segment that works. We would rather keep a client for years than bill for a quarter of calling into a wall.
What is actually in the report.
Each section answers one question about your market, with the calls behind it.
Who did the list reach?
The buying roles found, and which titles carried the volume against which produced the meetings.
Which titles and sizes answer?
Connect and meeting rates by title and company size, so the title you assumed would book is tested against the one that does.
Is the pain real here?
How often pain surfaced, in the buyer’s own words, whether the problem you led with landed, and which themes never came up.
Who are we competing with?
Every vendor and alternative buyers named, counted across the campaign.
What objections come up?
Objections ranked by how often they came up, split by whether the person owned the decision or pointed elsewhere.
How far did qualification get?
MEDDICC coverage account by account, with the strongest thing said on each part the calls reached.
Where does ownership sit?
Which function the market says owns this decision, counted across the campaign rather than assumed from an org chart.
What does a yes look like?
Who the booked meetings were with, and what came before them.
Run several markets and you are not guessing which one to commit to.
Each one is read the same way, so the comparison is real. That is how a client decides where the next quarter of budget goes.
Every plan can generate a Campaign Intelligence report. See all packages and pricing.
Four sections you can work on Monday.
Not analysis. Names, accounts and next steps, taken from the calls.
Ranked, with what each account’s calls surfaced.
Illustrative. Every account that produced something is ranked and tagged, so your team knows where to start.
The referral directory.
Every person and department a prospect named as the real owner, who named them, and how often they came up.
People we identified.
Each decision maker, champion and coach found, with title, account and the line that put them in that role.
The next campaign.
What to target, what to drop and what to change first.
Want our in-house reps working those accounts? See done-for-you cold calling.
Every number can be checked.
The report shows where each finding came from, so you never take a number on faith.
- Every percentage shows its base.You see what each share was counted from.
- Thin samples are flagged.Rows with too few conversations are marked directional, never presented as a verdict.
- Real words from real calls.Quotes are the buyer’s own words, traced to the call they came from.
- The final analysis is in writing.After our last day of work, we have 45 days to finish it and deliver your campaign data.
- Buying roles, defined in writing.Referral, coach, champion and decision maker, applied the same way every time.
- Unknowns stay unknown.If nothing a buyer said established a role, the report says so.
Questions about GTM intelligence.
What is GTM intelligence from cold calls?
GTM intelligence from cold calls is what buyers in a B2B market say on live calls about their problems, priorities, current vendors and timing, counted across a whole campaign.
KYC Strategies turns it into a verdict on where to aim next, so your team spends on the segments that are buying.
How is it different from B2B intent data?
Intent data shows which companies are researching a topic online. It cannot tell you why a buyer would or would not take a meeting.
Our reports come from conversations with the buyers themselves, so the reasons are in their own words.
How is it different from win-loss research?
Win-loss research interviews buyers after a deal is won or lost. We hear from the market before it reaches your pipeline, including the buyers who never took a meeting, and why they did not.
Is the report included in my plan?
Yes. You can get one on any plan.
Every KYC-operated campaign also gets a readout at least once a month, once there is enough calling to read.
Who on our team should read it?
Whoever decides where to aim: a founder or CEO, the head of sales and the head of marketing.
The pain and competitor sections are useful well beyond sales, for positioning, product and pricing.
What is the smallest way to start?
The 20-hour Pilot: $3,000 for 20 hours of calling into 1,000 contacts we build for you, with a readout of what buyers said.
It shows whether your market takes the meeting before you commit to a plan.
Bring a market.We will read it.
Tell us the segment you are unsure about, and we will walk you through how the report would read it.